Frequently Asked Questions

Effective med spa marketing focuses on targeted digital ads on platforms like Meta (Facebook & Instagram) and YouTube. Use platform tools to zero in on people searching for treatments such as Botox, fillers, or laser therapy. The key is precise audience segmentation based on demographics and interests, combined with consistent messaging and clear calls to action. Avoid violating platform policies by steering clear of exaggerated or misleading claims, and always ensure ads comply with age restrictions (18+).

Yes, you can advertise plastic surgery on Facebook, but Meta requires advertisers to follow strict rules. Ads must target users 18 years or older and avoid implying personal flaws or unrealistic results (e.g., no “fix your nose” or “erase wrinkles”). Facebook’s policy prohibits ads that “contain content that asserts or implies personal attributes,” which includes physical condition or appearance. Ads should focus on credentials, safety, and patient experience.

Marketing budgets for medical spas vary, but many allocate 5–15% of their monthly revenue to advertising, with $3,000 to $15,000 per month common among growth-focused clinics. Meta and YouTube are often top platforms due to their granular targeting options. Remember that ad spend efficiency depends on following platform policies and avoiding disapproved content that wastes budget.

Yes, plastic surgery ads are permitted on platforms like Meta and YouTube, provided they comply with all local laws and platform-specific policies. Avoid before-and-after photos or claims that exaggerate outcomes, as these often violate Meta’s “personal attributes” policy. Ads should emphasize quality of care, board certifications, and patient safety to align with compliance and maintain ad approval.

Plastic surgeons commonly attract clients via paid digital ads, SEO-optimized content, and social proof like reviews and testimonials. Platforms like Meta allow targeting based on age, interests in cosmetic procedures, and income brackets, helping surgeons reach ideal patients. Content must comply with platform rules, avoiding misleading claims or unrealistic promises, which can lead to ad rejection.

Promoting plastic surgery effectively involves hyper-targeted ads on Meta and YouTube focused on specific demographics such as women aged 30–55 in affluent ZIP codes. Ads should highlight benefits like “natural-looking results” or “board-certified care” rather than making direct claims about fixing imperfections. Following Facebook’s advertising policies on personal attributes ensures ads run smoothly.

Botox ads are allowed if targeted to users 18+ only. Advertisers should avoid phrases like “erase wrinkles” or “get rid of crow’s feet” since Meta’s policies restrict content implying negative self-perception. Instead, use language like “smooth, refreshed appearance” or “minimally invasive treatment.” Including disclaimers as required by law further ensures compliance and boosts trust.

Avoid language that implies negative personal attributes such as:
“You look older”
“Fix sagging skin”
“Erase flaws”
Meta’s advertising policy explicitly bans content that asserts or implies personal attributes, including physical condition and appearance. Instead, use positive, benefit-focused language like “reveal your best skin” or “support youthful-looking skin” to ensure ads are approved and perform well.

Before-and-after photos are generally discouraged on Meta as they may violate the policy against implying personal attributes or unrealistic expectations. While such photos can cause ad disapproval, you can include them on your landing pages or website. Ads should focus on messaging that highlights patient satisfaction and quality care without visual comparisons.

Most ad campaigns start generating consistent leads within 2–4 weeks. However, results vary depending on ad budget, offer clarity, audience targeting precision, and landing page experience. Continuous monitoring and optimization in line with platform policies and performance data are essential for sustained success.

We work exclusively with premium med spas, cosmetic dentists, and plastic surgeons looking to grow through paid advertising.

No. We specialize solely in media buying and ad strategy. You'll need to provide creatives, or we can refer trusted partners.

We focus on Meta platforms (Facebook & Instagram) and YouTube — where high-intent, affluent audiences are most engaged.

We use the Cyrizz Ascend™ Process, our proprietary framework designed to identify your Ideal Customer Profile (ICP) based on real behavior, motivation, and intent. Once defined, we implement advanced targeting strategies on Meta and YouTube — including interest layers, custom audiences, and lookalikes — to reach the right audience with precision and efficiency.

No agency can guarantee specific results, especially with paid media, where performance depends on many factors — including offer strength, market competition, and audience behavior. While some companies offer a money-back policy if certain milestones aren’t met, this is not the same as a results guarantee. At Cyrizz, we focus on data-driven strategy, constant optimization, and transparent reporting to drive the best possible outcomes — not false promises.

The Cyrizz Ascend Process is not off-the-shelf. It’s an exclusive, performance-engineered framework built specifically for appearance-driven brands like med spas, cosmetic dentists, and plastic surgeons. Every step — from defining your Ideal Customer Profile to scaling with control — is designed to maximize ROI. We don’t just run ads. We run a system that drives real-world consultations and revenue.

Not necessarily. We’ll assess your goals and advise on the minimum viable budget to generate meaningful results and scale efficiently.

Yes. You’ll have full transparency, with regular performance updates and direct access to ad accounts.

No. Our focus is getting qualified prospects to your door. You'll need internal systems or partners to handle lead conversion.